Some people think advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals not satisfied with what they are and what they have. Discuss both views and give your own opinion.

解析

本次考試是關(guān)于對廣告的看法,。對廣告,，我們平時討論都很多，一般是愛恨交加的情緒,，因此烤鴨不會沒有思路,。縱觀雅思近年考試,，廣告類話題出現(xiàn)頻率很高,，而且也經(jīng)常出現(xiàn)，大家備考應(yīng)該多關(guān)注這個話題,。

以下是我們收集的近 5 年雅思廣告類作文的命題方向,。

1 2014/11/13 食品廣告是否應(yīng)該和香煙廣告一樣被禁止？ Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned, in the same way as the cigarette advertising is banned in many countries. To what extent do you agree or disagree? 2 2013/5/16 Today advertising can be seen everywhere in daily life. It has influenced what people think and has negative effects. Give your opinion on this topic. 3 2012/5/10 用戶會受廣告影響嗎,？如何保護用戶不受廣告影響,？ Nowadays consumers are faced with the advertisements from competitive companies. To what extent do you agree that consumers are influenced by advertisements? What measures should be taken to protect them? 4 2012/7/7 廣告旨在增加產(chǎn)品銷售數(shù)量，而不是推廣其質(zhì)量,。你覺得這個說法有道理嗎,？ To what extent do you agree or disagree with the following statement? Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality. 5 2012/10/27; 2015/7/11 廣告讓我們變得相同，從而失去個性,，你同意嗎,？ Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree? 6 2011/6/25 廣告到處都是，極大影響了我們的生活,。那么,，廣告的積極作用多，還是消極作用多,？ We are surrounded by all kinds of advertising, which significantly influence our lives. Do the positive effects of advertising outweigh its negative effects? 7 2016/2/20; 2014/4/24,；2016/7/9 針對孩子的廣告應(yīng)該禁止嗎？ Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and should be banned. To what extent do you agree or disagree?

總結(jié)
● 廣告可傳遞信息（informative)
● 廣告鼓勵人們消費，有利于社會經(jīng)濟發(fā)展
● 設(shè)計美觀,，可以給我們的生活增添亮色,，具有美學效果（aesthetic)
● 廣告往往夸大其辭（exaggerating），誤導性強（misleading）,，從而讓消費者上當受騙,。
● 廣告往往通過各種方式制造消費欲望，讓消費者花錢購買很多不必要的商品（buy things they do not really need）,，從而引發(fā)一系列社會問題(social problems),。
●  廣告往往顯示社會差異，容易讓人失去心理平衡,。

具體到本次考試,，其特點是對廣告的影響加以具體限定：即廣告有利于經(jīng)濟發(fā)展，同時廣告會引起人們對自己的現(xiàn)狀不滿足,。要求討論雙方觀點,，然后給出自己的觀點。首先,，廣告鼓勵人們消費,，刺激人們的消費欲望，的確有利于社會的經(jīng)濟發(fā)展,。其次,，廣告常常宣傳一些高檔消費產(chǎn)品，讓很多人產(chǎn)生渴望,，從而對自己的生活現(xiàn)狀不滿足,，產(chǎn)生不幸福的感覺，同時,，為了獲得廣告宣傳的產(chǎn)品,，有些人甚至會鋌而走險，走上犯罪的道路,。結(jié)論是：廣告的確是有必要的,，但要限制誤導性的廣告，同時用戶也應(yīng)該積極調(diào)整心態(tài),，盡量避免受到廣告負面影響,。

7分范文

Nowadays we cannot go anywhere without seeing advertisements of one kind or another. Thepenetration of advertising into our life has gone so far that sometimes we even feel amazed by its ubiquity. Advertising is, of course, very useful, informing us about what to buy, where to buy and how to buy, but it also has negative effects on individuals.

今天，我們走到任何地方都能看到各種各樣的廣告,。廣告深入到我們生活,，已經(jīng)如此之深，有時候我們甚至驚嘆其無所不在了,。廣告當然很有用,，它告訴我們買什么，去什么地方買,，怎么買,，但是廣告對個人也有負面影響。

(1)本段以描寫廣告的普遍性來引入話題,。
(2) Advertisements of one kind or another這樣那樣的廣告（各種各樣的廣告）
(3) Penetration深入 （n.）
(4) Ubiquity無所不在（n.） ubiquitous無所不在的(adj.)
(5)Inform告訴

With attractive designs and images, advertising, on top of being informative, tries to persuade people to spend money on the commodities or services it promotes. This is important to the economic development of a country. As a matter of fact, we can even find a close association between the strength of a country’s economy and the visibility of its advertising. The more advertisements are seen in a country, the more developed its economy is. The reason is simply that advertising encourages people to consume, even more than is necessary for them, and consumption, as our economics textbook would tell us, is key to the economic development.

除了提供信息,，廣告還用吸引人的設(shè)計和圖像試圖勸說人們花錢購買其推銷的商品或服務(wù)。這對一個國家的經(jīng)濟發(fā)展很重要,。事實上,，我們甚至能發(fā)現(xiàn)一個國家經(jīng)濟實力與廣告的可見度之間有緊密聯(lián)系。一個國家能看見的廣告越多,，其經(jīng)濟就越發(fā)達,。理由很簡單，廣告鼓勵人們消費（甚至超過其需要的程度）,，而正如經(jīng)濟學課本講的那樣,，消費是經(jīng)濟發(fā)展的關(guān)鍵所在。

（1）本段討論廣告對經(jīng)濟發(fā)展的作用：先從兩者的聯(lián)系談起,，然后從理論上論證,。
（2）Informative有信息量的
（3）Persuade勸說
（4）Association 聯(lián)系；聯(lián)想
（5）Visibility可見度,；能見度
（6）Consume消費


However, advertising may also bring about negative impacts on individuals as well as the society. For one thing, advertising may make us less content with what we have and what we are now and leave us craving hopelessly for those unattainable commodities. I still remember a few days ago when walking in front of a supermarket, I saw how a little girl, with her eyes glued on an advertising board, pestered her mother for the expensive toy on it that her mother apparently could not afford. Advertising, then, while providing us with useful commodities information, also creates the unwanted desire at our heart and makes us unhappy. For another thing, lured by the promises of advertising, some people may choose to commit crimes, which then causes a lot of social problems. A student, for instance, may rob his classmate of an iphone 8, for he was told by advertising that claims iphone 8 is superior to its previous versions. Likewise, an official may take bribery to buy an expensive house by the lake because the advertising says the luxury of living there is superb.

然而,，廣告也能給個人和社會帶來負面影響。第一,，廣告可能讓我們對已經(jīng)擁有的和現(xiàn)在的地位不滿,，讓我們十分渴望那些得不到的東西。我仍記得幾天前,，我路過一家超市時,，看見一個小女孩眼巴巴地盯著一個廣告牌，纏著她母親買上面宣傳的一個昂貴的玩具,，但很顯然,，她目前買不起這個玩具。因此,，廣告在給我們提供有用的商品信息時,，也在我們內(nèi)心制造了不合適的欲望，讓我們不幸福,。其二,，受廣告言辭的誘惑，有些人甚至選擇犯罪,，而這又引起很多社會問題,。比如，一個學生可能會搶他同學的iphone8，因為廣告告訴他,，iphone8優(yōu)于之前的版本,。同樣，一個官員可能接受賄賂去買一座昂貴的湖邊房子,，因為廣告說,，住在那里會盡享豪華。

（1）本段講廣告對個人和社會產(chǎn)生的壞影響：廣告可能造成我們不滿現(xiàn)狀,，導致不幸福,；廣告可能導致犯罪等社會問題。
（2）Impact 影響
（3）Be content with... 滿足于
（4）Crave for...渴望
（5）Unattainable 不可獲得的,；不能實現(xiàn)的
（6）Glue one’s eyes to...緊盯著......
（7）Pester for... 纏著要......
（8）Lure誘惑......
（9）Be superior to... 比......好
（10）Superb 絕妙的

In my view, advertising is necessary in our economic life and therefore, it should not be banned. Yet those misleading advertisements ought to be well kept in check, and individuals should try their best to stay as far as possible away from the negative effects of advertising.

我認為,，廣告在我們的經(jīng)濟生活中很有必要，因此不應(yīng)該被禁止,。但是,，那些誤導性的廣告應(yīng)該得到有效控制，而個人則應(yīng)該努力遠離廣告的負面影響,。

（1）本段為結(jié)論段,，提出自己的觀點。
（2）Misleading誤導性的
（3）Keep...in check 控制......

本文由沈陽雅思培訓通途國際英語Lorraine老師為同學們總結(jié)的,，希望對雅思備考的同學有所幫助,，更多精彩內(nèi)容請訪問通途國際英語雅思頻道。

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